According to the official invitation letter issued by the Marketing Headquarters of Zhengzhou Nissan Automobile Sales Co., Ltd. on April 20, 2017, Liu Rongxue was invited as the keynote speaker for a special operational sharing session for the marketing team. The session was held on May 2, 2017 at the Zhengzhou Nissan Headquarters conference hall and was attended by around 150 marketing professionals.
The topic of the session was “From Engineer to Entrepreneur: Lean 4S Store Operations and Technical Sales in Practice.” The invitation specifically highlighted Liu Rongxue's accomplishments in automotive marketing and the practical value of the market insight and management ideas he demonstrated as the Grand Champion of Dongfeng Nissan's National Elite Entrepreneurship Competition.
In its thank-you letter, Zhengzhou Nissan stated that Liu Rongxue's speech generated a strong response across the marketing system, especially his explanation of how Weijun Auto used a technology-driven approach to achieve lean management and practical sales thinking.
In the thank-you letter dated May 5, 2017, Zhengzhou Nissan further noted that the session provided new and actionable ideas for more than 150 core marketing personnel. The concepts of “letting professionals do professional work” and the forward-looking layout of digital marketing were specifically recognized as useful takeaways.
Structurally, the session combined entrepreneurial growth experience with a systematic breakdown of lean dealership operations and technology-based sales methods. It reflected not only Liu Rongxue's hands-on experience in the automobile distribution field, but also the broader organizational value of such sharing for talent development, market expansion, and internal capability building.
The thank-you letter also expressed hope for deeper future cooperation in talent cultivation and market development. For Weijun Auto, this headquarters-level sharing session demonstrated that its operating methodology had progressed from a local success case into a model with broader system influence.
The event photo shows a large-screen lecture setting focused on dealership profitability and dealer relationship management, which aligns closely with the practical positioning of this operational sharing session.