Dongfeng Nissan · Venucia · Zhengzhou Nissan Authorized Dealer
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Dongfeng Nissan · Venucia · Zhengzhou Nissan Featured Models
Dongfeng Nissan
The all-new Altima redefines the new standard for luxury mid-size sedans with pioneering technology and elegant aesthetics. Equipped with VC-TURBO engine and CVT intelligent continuously variable transmission, delivering powerful performance and excellent fuel economy.
Dongfeng Nissan
Sales champion in China's family sedan market, known for spacious interior, comfortable seats, and low fuel consumption. The all-new 14th generation Sylphy evolves into a smarter, more comfortable, and more eco-friendly family car benchmark.
Dongfeng Nissan
Urban SUV benchmark with cumulative global sales exceeding 5 million units. The all-new fourth-generation X-Trail features world's first VC-TURBO engine + e-POWER electric drive technology, ushering in a new era of intelligent electric drive.
Dongfeng Nissan
Urban trendy SUV pioneer, popular among young consumers with sporty styling and agile handling. Equipped with intelligent powertrain, fuel consumption as low as 5.6L/100km.
Venucia
Venucia flagship SUV, equipped with Dongfeng Mach DH-i super hybrid system, combined fuel consumption as low as 4.7L/100km, pure electric range up to 100km+. Intelligent cabin with full tech experience.
Zhengzhou Nissan
Benchmark product in China's pickup market, inheriting Nissan technology essence. Equipped with 2.5T diesel/gasoline dual power, strong load capacity, reliable and durable, an all-round player for engineering, logistics, and off-road.
Zhengzhou Nissan
Classic off-road SUV reborn, inheriting rugged off-road spirit. Equipped with 2.5L naturally aspirated engine, part-time 4WD system, balancing urban comfort and off-road capability.
Dongfeng Nissan
Dongfeng Nissan's all-new intelligent electric SUV, combining cutting-edge technology with luxury quality, creating a new high-end electric mobility experience.
Venucia
Intelligent versatile pure electric SUV, ultra-large space design, equipped with latest intelligent cabin system, long range, fast charging, ideal choice for family travel.
Venucia
120K class intelligent PHEV hunter, equipped with Dongfeng Mach DH-i technology, pure electric range over 100km, combined fuel consumption as low as 4.7L, rich intelligent configurations.
Zhengzhou Nissan
All-new generation high-end pickup, combining American luxury with Nissan technology, equipped with 2.5T turbocharged engine, strong load capacity, rich intelligent configurations, creating new pickup standards.
Zhengzhou Nissan
World's first plug-in hybrid high-end pickup, balancing powerful performance with eco-friendliness, pure electric range over 100km, combined range over 1000km, opening the new energy era for pickups.
Zhengzhou Nissan
All-new urban SUV, combining modern design with practical functions, equipped with efficient powertrain, rich intelligent tech configurations, ideal ride for urban families.
Zhengzhou Nissan
New generation high-end pickup, inheriting Ruiqi quality genes, comprehensively upgraded power and configuration, stronger load capacity, better driving comfort, meeting multi-scenario vehicle needs.
Zhengzhou Nissan
Nissan's global classic high-end pickup, combining rugged off-road with luxury comfort, equipped with powerful engine, intelligent 4WD technology, benchmark in high-end pickup market.
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Deep Cultivation of Local Market · Professional Excellence · Customer First
The parent company of Zhengzhou Weizhong Automobile Sales Co., Ltd., Zhengzhou Weijun Automobile Sales and Service Co., Ltd., was established in May 2013 by Mr. Liu Rongxue, the Grand Champion of Dongfeng Nissan's National Elite Entrepreneurship Competition and Dongfeng Nissan Factory (invested through Guangzhou Fengshen Automobile Trade Union Committee). To meet business development needs, the subsidiary Zhengzhou Weizhong Automobile Sales Co., Ltd. was established in 2020, controlled by the parent company.
The company has obtained brand authorizations from Dongfeng Nissan, Venucia, and Zhengzhou Nissan main manufacturers, owning 3 standard 4S stores. Currently, the company has formed an overall layout of one automobile park, one comprehensive automobile mall authorized by Dongfeng Motor Group, and three automobile 4S stores.
Since its establishment in 2013, the company has experienced two leaps of development. In 2017, the company invested more than 10 million RMB to build a 5,000 square meter new business premises, which is now in normal operation. As of December 2023, the company has sold more than 10,000 vehicles of various brands, maintaining a good development trend.
On April 27, 2023, Zhongmu Dongfeng Automobile Mall Grand Opening! As a Dongfeng Motor Group industrial cooperation project to benefit people's livelihood, the mall invested a total of 2.08 million RMB, is the first comprehensive automobile mall of Dongfeng Motor Group in Zhongmu County, receiving strong support from Zhongmu County Government, Dongfeng Motor Group, and Zhengzhou Nissan brand. The mall's opening marks the company's entry into a new development stage, comprehensively integrating Dongfeng brand resources to provide better car purchase and service experience for customers in Zhongmu County and surrounding areas.
The company has established stable cooperation relationships with multiple well-known insurance companies and financial institutions, becoming a cooperative unit for government procurement in Zhongmu County, and providing designated vehicle maintenance services for Zhongmu Zhengyin Village Bank, Zhongmu Armed Police Fire Brigade, Zhengzhou Nissan and other units.
Zhengzhou Weijun Automobile Sales and Service Co., Ltd.
Established May 2013 (2013-2020 Operating Entity)
Zhengzhou Weizhong Automobile Sales Co., Ltd.
Established January 2021 (2021-Present Operating Entity)
Address: No. 34 Jianshe South Road, Zhongmu County, Zhengzhou
Dongfeng Automobile Mall (Zhongmu Store)
Phone: 0371-61877666
Modern Showroom · Professional Service Workshop · Attentive Service Environment
Modern store design, professional brand image
5,000 sqm modern display space
Standardized service process, professional technician team
NISSAN brand image store, professional service experience
Display of star models like Ruiqi 7, spacious and bright
Venucia authorized dealer, modern showroom
Display of star models like Venucia Star, fashionable and modern
Dongfeng Group comprehensive automobile mall, multi-brand display
Zhongmu County Public Security Bureau Traffic Police Brigade Police Vehicle Delivery
Dongfeng Automobile Mall · Store Real Scene · Quality Service
Learn about our modern showroom environment, professional service team, and comprehensive after-sales system
On April 27, 2023, Zhongmu Dongfeng Automobile Mall officially opened! Leaders from Zhongmu County Government, Dongfeng Motor Group, and Zhengzhou Nissan brand attended the site to witness this historic moment
Zhongmu Dongfeng Automobile Mall · Grand Opening on April 27, 2023
Numbers Speak, Performance Proves
Excellent Leadership, Guiding Enterprise Development
Chairman & General Manager
Born in August 1985, Bachelor's degree in Vehicle Engineering from Henan University of Science and Technology. 2013 Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion, automotive industry leader.
2004-2008: Henan University of Science and Technology, School of Vehicle and Power Engineering, Vehicle Engineering Major, Bachelor's Degree
2024-2025: INSEEC Business School, France, Master of Business Administration (MBA)
Deeply integrating automotive engineering technology background with modern enterprise management, creating 128 service standard nodes, achieving a full-process quantifiable and replicable service quality system.
Establishing a "technical sales talent" training system, requiring sales teams to deeply understand vehicle technical parameters, engineering principles, and maintenance knowledge.
Through optimizing service processes and improving service quality, ensuring the company achieves healthy and sustainable development, winning widespread recognition from customers and the industry.
In 2012, a large-scale entrepreneurship reality show called "Elite Entrepreneurship" created by Dongfeng Nissan caused a sensation nationwide. This was not only an entrepreneurship competition but also Dongfeng Nissan's innovative initiative to cultivate excellent dealers and fulfill social responsibilities.
After 3 months and 13 episodes of fierce competition, Liu Rongxue stood out from numerous contestants with his solid automotive professional background, keen market insight, and excellent business philosophy, ultimately winning the Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion, earning 5 million RMB entrepreneurship investment fund.
Unlike traditional dealer bosses, Liu Rongxue has a Vehicle Engineering professional background from Henan University of Science and Technology and worked as a process engineer at Zhengzhou Nissan. This technical foundation gave him unique advantages in the program - he not only understands sales but also deeply understands automobiles themselves. From product craftsmanship to customer needs, from market analysis to service innovation, Liu Rongxue's answers and proposals always hit the mark.
In the program, Liu Rongxue's proposed "Technology-Driven Lean Management Model" left a deep impression on the judges. He advocates deeply integrating automotive engineering technology with enterprise management, establishing a full-process standardized service system, and letting professionals do professional work. This philosophy later became the core competitiveness of Weijun/Weizhong Automobile.
"The Elite Entrepreneurship Competition not only gave me startup capital but, more importantly, gave me a platform to put years of accumulated technical knowledge and management philosophy into practice, truly realizing the dream of 'letting professionalism create value.'" —— Liu Rongxue
With the champion's honor and 5 million RMB startup fund, Liu Rongxue embarked on his entrepreneurial journey. On April 1, 2013, the store construction agreement was officially signed; On July 18, the Elite Entrepreneurship First Store - Zhengzhou Weijun Automobile Zhongmu Store grand opening.
This was a brand new beginning. From factory engineer to entrepreneurial boss, the role transition was full of challenges. But Liu Rongxue knew deeply: only by insisting on professionalism and deep cultivation of service can one establish a foothold in the fiercely competitive automobile market.
Although Zhongmu is a county in Zhengzhou, its market potential is huge. Liu Rongxue did not adopt the traditional 4S store "wait for customers" model but innovatively proposed "Go Out, Sink Down" market strategy:
Liu Rongxue knows deeply that the core competitiveness of an enterprise lies in people. He established a "Technical Sales Talent" training system, requiring sales teams not only to sell cars but also to understand cars - knowing technical parameters, engineering principles, and maintenance knowledge.
The company adopts flat management, encouraging employees to propose innovative ideas and respond quickly to market changes. This open and inclusive corporate culture has attracted a group of like-minded young people to join, continuously strengthening team cohesion.
From Elite Entrepreneurship First Store to owning three 4S stores and one comprehensive automobile mall, from single brand to three major brands authorized by Dongfeng Nissan, Venucia, and Zhengzhou Nissan, the development of Weijun/Weizhong Automobile is inseparable from Liu Rongxue's adherence to the philosophy of "Deep Local Cultivation, Professional Excellence, Customer First".
Even more commendable is that Liu Rongxue always maintains enthusiasm for learning and innovation. He continuously studies cutting-edge industry technologies, publishes multiple academic papers, and obtains multiple software copyrights and patents, demonstrating through practical actions what it means to be a "Technology-Driven Entrepreneur".
"Over ten years of entrepreneurship, I have always believed in one principle: as long as you persist in doing simple things repeatedly and do professional things to the extreme, small markets can also create great value. Grateful for Dongfeng Nissan's trust, grateful for the team's dedication, grateful for every customer's support. In the future, we will continue with craftsmanship spirit to provide customers with better products and services." —— Liu Rongxue
Exciting moments on the Elite Entrepreneurship Competition stage
Technology Empowerment, Leading Industry Transformation
Established a full-process standardized operation system covering "Brand & Store Promotion - Standard Reception - After-sales Service Assurance", defining 128 service standard nodes.
Self-developed 6 software copyrights, integrating sales data, customer behavior, inventory management, employee performance and other multi-dimensional data.
Innovative "VR Virtual Showroom + Live Streaming + Social Media Matrix" digital marketing model.
24/7 automated AI unmanned live streaming system for efficient lead generation.
Differentiated scenario-based experiential marketing based on regional market characteristics.
Full lifecycle management system from potential customer identification to second purchase guidance.
Eleven Years of Progress, Achieving Brilliance
Liu Rongxue participated in Dongfeng Nissan National Elite Entrepreneurship Competition, after 3 months and 13 episodes of fierce competition, became the ultimate champion, winning 5 million RMB entrepreneurship investment.
Invested over 10 million RMB to build a 5,000 square meter modern business premises, achieving the company's first leap development, significantly expanding business scale.
January 1, Zhengzhou Weizhong Automobile Sales Co., Ltd. established, becoming the new operating entity, company entering new development stage.
Dedicated to Serving You
No. 34 Jianshe South Road, Zhongmu County, Zhengzhou
Dongfeng Automobile Mall (Zhongmu Store)
0371-61877666
contact@wj-nissan.com
Monday to Sunday 8:30-18:00