Zhengzhou Weizhong Automobile Sales Co., Ltd.

Dongfeng Nissan · Venucia · Zhengzhou Nissan Authorized Dealer

10,000+

Total Vehicle Sales

90M+

2024 Revenue (RMB)

12 Years+

Industry Experience

4.8/5.0

Customer Satisfaction

Top 10

AI Live Streaming Rank

24%

Referral Rate

Hot Selling Models

Dongfeng Nissan · Venucia · Zhengzhou Nissan Featured Models

Hot Sale

Dongfeng Nissan

Altima TEANA

The all-new Altima redefines the new standard for luxury mid-size sedans with pioneering technology and elegant aesthetics. Equipped with VC-TURBO engine and CVT intelligent continuously variable transmission, delivering powerful performance and excellent fuel economy.

VC-TURBO Engine ProPILOT Assist Zero Gravity Seats
MSRP 179.8K-269.8K RMB
Family King

Dongfeng Nissan

Sylphy

Sales champion in China's family sedan market, known for spacious interior, comfortable seats, and low fuel consumption. The all-new 14th generation Sylphy evolves into a smarter, more comfortable, and more eco-friendly family car benchmark.

4.9L Ultra-Low Fuel Multi-Layer Seats Nissan Connect
MSRP 99.8K-174.9K RMB
SUV Benchmark

Dongfeng Nissan

X-Trail

Urban SUV benchmark with cumulative global sales exceeding 5 million units. The all-new fourth-generation X-Trail features world's first VC-TURBO engine + e-POWER electric drive technology, ushering in a new era of intelligent electric drive.

e-POWER Drive ProPILOT 2.0 All-Terrain AWD
MSRP 181.9K-262.9K RMB

Dongfeng Nissan

Qashqai

Urban trendy SUV pioneer, popular among young consumers with sporty styling and agile handling. Equipped with intelligent powertrain, fuel consumption as low as 5.6L/100km.

Efficient Low Fuel Smart Connectivity Agile Handling
MSRP 154.9K-188.9K RMB
Smart Choice

Venucia

Venucia DAV DD-i Hybrid

Venucia flagship SUV, equipped with Dongfeng Mach DH-i super hybrid system, combined fuel consumption as low as 4.7L/100km, pure electric range up to 100km+. Intelligent cabin with full tech experience.

Super Hybrid 100km EV Range Smart Cabin
MSRP 129.8K-159.8K RMB
Pickup Expert

Zhengzhou Nissan

Ruiqi 6

Benchmark product in China's pickup market, inheriting Nissan technology essence. Equipped with 2.5T diesel/gasoline dual power, strong load capacity, reliable and durable, an all-round player for engineering, logistics, and off-road.

2.5T Power 1 Ton Payload Intelligent AWD
MSRP 99.8K-144.8K RMB

Zhengzhou Nissan

Paladin

Classic off-road SUV reborn, inheriting rugged off-road spirit. Equipped with 2.5L naturally aspirated engine, part-time 4WD system, balancing urban comfort and off-road capability.

Classic Off-road Part-time 4WD Reliable & Durable
MSRP 138.8K-217.8K RMB
New Launch

Dongfeng Nissan

N7

Dongfeng Nissan's all-new intelligent electric SUV, combining cutting-edge technology with luxury quality, creating a new high-end electric mobility experience.

Pure Electric Smart Cabin Long Range
Price From 119.9K RMB
2026 New

Venucia

2026 Venucia VX6 Grand Flat

Intelligent versatile pure electric SUV, ultra-large space design, equipped with latest intelligent cabin system, long range, fast charging, ideal choice for family travel.

Pure Electric Ultra Space Smart Cabin
Ref Price 120K Class
PHEV Hunter

Venucia

All-New DAV DD-i Orca

120K class intelligent PHEV hunter, equipped with Dongfeng Mach DH-i technology, pure electric range over 100km, combined fuel consumption as low as 4.7L, rich intelligent configurations.

Plug-in Hybrid 100km+ EV Smart Tech
Ref Price 120K Class
Pre-sale

Zhengzhou Nissan

Frontier Pro

All-new generation high-end pickup, combining American luxury with Nissan technology, equipped with 2.5T turbocharged engine, strong load capacity, rich intelligent configurations, creating new pickup standards.

2.5T Power Premium Config Intelligent AWD
Pre-sale Price From 176.9K RMB
PHEV New

Zhengzhou Nissan

Frontier Pro PHEV

World's first plug-in hybrid high-end pickup, balancing powerful performance with eco-friendliness, pure electric range over 100km, combined range over 1000km, opening the new energy era for pickups.

Plug-in Hybrid 1000km Range Premium Smart
Price Coming Soon

Zhengzhou Nissan

Z9

All-new urban SUV, combining modern design with practical functions, equipped with efficient powertrain, rich intelligent tech configurations, ideal ride for urban families.

Urban SUV Smart Config Comfort Space
Official MSRP From 125.9K RMB

Zhengzhou Nissan

Ruiqi 7

New generation high-end pickup, inheriting Ruiqi quality genes, comprehensively upgraded power and configuration, stronger load capacity, better driving comfort, meeting multi-scenario vehicle needs.

Premium Pickup Strong Power Multi-function
Official MSRP From 109.8K RMB
NAVARA

Zhengzhou Nissan

Navara

Nissan's global classic high-end pickup, combining rugged off-road with luxury comfort, equipped with powerful engine, intelligent 4WD technology, benchmark in high-end pickup market.

Global Classic Luxury Config Intelligent AWD
Official MSRP From 142.8K RMB

Limited Time Purchase Promotion

Visit Store for Multiple Benefits · Trade-in Subsidy · Finance Discount · Premium Gift Package

Book Test Drive Hotline: 0371-61877666

About Us

Deep Cultivation of Local Market · Professional Excellence · Customer First

Company Icon

Company Profile

The parent company of Zhengzhou Weizhong Automobile Sales Co., Ltd., Zhengzhou Weijun Automobile Sales and Service Co., Ltd., was established in May 2013 by Mr. Liu Rongxue, the Grand Champion of Dongfeng Nissan's National Elite Entrepreneurship Competition and Dongfeng Nissan Factory (invested through Guangzhou Fengshen Automobile Trade Union Committee). To meet business development needs, the subsidiary Zhengzhou Weizhong Automobile Sales Co., Ltd. was established in 2020, controlled by the parent company.

The company has obtained brand authorizations from Dongfeng Nissan, Venucia, and Zhengzhou Nissan main manufacturers, owning 3 standard 4S stores. Currently, the company has formed an overall layout of one automobile park, one comprehensive automobile mall authorized by Dongfeng Motor Group, and three automobile 4S stores.

Development Icon

Company Development

Since its establishment in 2013, the company has experienced two leaps of development. In 2017, the company invested more than 10 million RMB to build a 5,000 square meter new business premises, which is now in normal operation. As of December 2023, the company has sold more than 10,000 vehicles of various brands, maintaining a good development trend.

On April 27, 2023, Zhongmu Dongfeng Automobile Mall Grand Opening! As a Dongfeng Motor Group industrial cooperation project to benefit people's livelihood, the mall invested a total of 2.08 million RMB, is the first comprehensive automobile mall of Dongfeng Motor Group in Zhongmu County, receiving strong support from Zhongmu County Government, Dongfeng Motor Group, and Zhengzhou Nissan brand. The mall's opening marks the company's entry into a new development stage, comprehensively integrating Dongfeng brand resources to provide better car purchase and service experience for customers in Zhongmu County and surrounding areas.

Partnership Icon

Partners

The company has established stable cooperation relationships with multiple well-known insurance companies and financial institutions, becoming a cooperative unit for government procurement in Zhongmu County, and providing designated vehicle maintenance services for Zhongmu Zhengyin Village Bank, Zhongmu Armed Police Fire Brigade, Zhengzhou Nissan and other units.

Company Entity

Zhengzhou Weijun Automobile Sales and Service Co., Ltd.

Established May 2013 (2013-2020 Operating Entity)

Zhengzhou Weizhong Automobile Sales Co., Ltd.

Established January 2021 (2021-Present Operating Entity)

Brand Authorization

  • Dongfeng Nissan
  • Venucia
  • Zhengzhou Nissan

Service Scope

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Vehicle Sales

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After-sales Service

⚙️

Parts Supply

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Auto Finance

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Trade-in

Detailing

Contact Information

Address: No. 34 Jianshe South Road, Zhongmu County, Zhengzhou

Dongfeng Automobile Mall (Zhongmu Store)

Phone: 0371-61877666

Video Showcase

Dongfeng Automobile Mall · Store Real Scene · Quality Service

Dongfeng Automobile Mall and Dongfeng Nissan Store Promotional Video

Learn about our modern showroom environment, professional service team, and comprehensive after-sales system

Zhongmu Dongfeng Automobile Mall Grand Opening Ceremony

On April 27, 2023, Zhongmu Dongfeng Automobile Mall officially opened! Leaders from Zhongmu County Government, Dongfeng Motor Group, and Zhengzhou Nissan brand attended the site to witness this historic moment

Corporate Achievements

Numbers Speak, Performance Proves

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Sales Performance

  • Total Sales: Over 10,000 vehicles
  • 2023 Revenue: 70+ million RMB
  • 2024 Revenue: 90 million RMB
  • Annual Growth: 28.6%

Operational Data

  • Referral Rate: 24% (Industry avg: 15%)
  • Customer Satisfaction: 4.8/5.0 (Top 5% nationwide)
  • Repeat Purchase: 27% (Industry avg: 12%)
  • Churn Rate: 7% (Industry avg: 18%)
  • Inventory Turnover: 28 days (Industry avg: 45 days)
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Innovation Achievements

  • Utility Patents: 1
  • Software Copyrights: 6
  • Tech Licensing: 1.8M RMB
  • VR Showroom Visits: 8,000+/month
  • Online Conversion: 35% (94% increase)
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Digital Marketing

  • Video Followers: 120,000+
  • Viral Video Views: 2.8M
  • AI Live Ranking: National #4, 7, 8, 10
  • 24/7 Operation: 20 min/day manual work

Honors & Awards

2013
Dongfeng Nissan National Elite Entrepreneurship Grand Champion
2018
Car Market Star "Regional Outstanding Automobile Dealer"
2018
Dongfeng Venucia Outstanding Contribution Award
2023
Automotive Industry Leader
2025
Dongfeng Nissan Venucia Hall of Fame (February 2025)

Leadership Team

Excellent Leadership, Guiding Enterprise Development

Liu Rongxue

Chairman & General Manager

Profile

Born in August 1985, Bachelor's degree in Vehicle Engineering from Henan University of Science and Technology. 2013 Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion, automotive industry leader.

Education Background

2004-2008: Henan University of Science and Technology, School of Vehicle and Power Engineering, Vehicle Engineering Major, Bachelor's Degree

2024-2025: INSEEC Business School, France, Master of Business Administration (MBA)

Professional Experience

  • 2008-2010: Zhengzhou Nissan Automobile Co., Ltd., Assembly Process Engineer
  • 2010-2011: Zhengzhou Nissan Automobile Co., Ltd., CBU Import Division Supervisor
  • 2011-2012: Zhengzhou Nissan Automobile Co., Ltd., Sales Supervisor & Marketing Specialist
  • 2012: Participated in Dongfeng Nissan National Elite Entrepreneurship Competition, Won Grand Champion
  • 2013-Present: Zhengzhou Weijun/Weizhong Auto, Chairman & General Manager

Social Positions

  • Vice President, Automobile Dealer Chamber Club Special Committee, All-China Federation of Industry and Commerce
  • Vice President, Hubei Electric Vehicle Distribution Association
  • Vice Dean, Hubei Electric Vehicle Distribution Association Business School
  • Vice President, Zhongmu County General Chamber of Commerce
  • Vice President, Zhongmu County Entrepreneur Chamber of Commerce
  • Visiting Professor, Chinese Academy of Management Sciences

Core Management Philosophy

"Technology-Driven Lean Management Model"

Deeply integrating automotive engineering technology background with modern enterprise management, creating 128 service standard nodes, achieving a full-process quantifiable and replicable service quality system.

"Let Professionals Do Professional Work"

Establishing a "technical sales talent" training system, requiring sales teams to deeply understand vehicle technical parameters, engineering principles, and maintenance knowledge.

"Deep Local Cultivation, Professional Excellence, Customer First"

Through optimizing service processes and improving service quality, ensuring the company achieves healthy and sustainable development, winning widespread recognition from customers and the industry.

Academic Sharing & Social Impact

  • December 2015: Invited as keynote speaker for Zhengzhou University of Economics and Business "Win at the Starting Point, Light the Path of Entrepreneurship" student employment salon, sharing practical entrepreneurship experience and guiding college students in entrepreneurship and employment
  • March 2016: Returned to alma mater Henan University of Science and Technology to hold "How Bosses Are Made" growth forum, sharing with School of Vehicle and Transportation Engineering students the growth journey from engineer to entrepreneur
  • Long-term Position: Entrepreneurship mentor at multiple universities, regularly conducting entrepreneurship-themed lectures, helping young students establish correct entrepreneurship and employment perspectives

Academic Achievements

  • "Research on Automobile Fault Diagnosis and Predictive Maintenance System Based on Artificial Intelligence" (Internal Combustion Engine & Parts)
  • "Research on Automobile Assembly Process Standardization" (Times Automobile, May 2023)
  • "Research on Electric Vehicle Charging Infrastructure Planning and Operation Efficiency Optimization" (Automobile Test Report)
  • "Application of MATLAB in Automobile Power Performance Simulation Optimization" (Automobile Knowledge)
  • "New Energy Vehicle Marketing Strategy" (Popular Automobile)
  • "Technology-Driven Force of Automobile Channel Model Innovation and Its Countermeasures"

Elite Entrepreneurship - How Bosses Are Made

Liu Rongxue Participating in Dongfeng Nissan Elite Entrepreneurship Competition

In 2012, a large-scale entrepreneurship reality show called "Elite Entrepreneurship" created by Dongfeng Nissan caused a sensation nationwide. This was not only an entrepreneurship competition but also Dongfeng Nissan's innovative initiative to cultivate excellent dealers and fulfill social responsibilities.

🏆 Summit Showdown, Crowned Champion

After 3 months and 13 episodes of fierce competition, Liu Rongxue stood out from numerous contestants with his solid automotive professional background, keen market insight, and excellent business philosophy, ultimately winning the Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion, earning 5 million RMB entrepreneurship investment fund.

💡 Winning with Expertise

Unlike traditional dealer bosses, Liu Rongxue has a Vehicle Engineering professional background from Henan University of Science and Technology and worked as a process engineer at Zhengzhou Nissan. This technical foundation gave him unique advantages in the program - he not only understands sales but also deeply understands automobiles themselves. From product craftsmanship to customer needs, from market analysis to service innovation, Liu Rongxue's answers and proposals always hit the mark.

🎯 Innovative Business Philosophy

In the program, Liu Rongxue's proposed "Technology-Driven Lean Management Model" left a deep impression on the judges. He advocates deeply integrating automotive engineering technology with enterprise management, establishing a full-process standardized service system, and letting professionals do professional work. This philosophy later became the core competitiveness of Weijun/Weizhong Automobile.

"The Elite Entrepreneurship Competition not only gave me startup capital but, more importantly, gave me a platform to put years of accumulated technical knowledge and management philosophy into practice, truly realizing the dream of 'letting professionalism create value.'" —— Liu Rongxue

Entrepreneurship Story - Journey from Zero to Excellence

🚀 Dream Takeoff: 2013

With the champion's honor and 5 million RMB startup fund, Liu Rongxue embarked on his entrepreneurial journey. On April 1, 2013, the store construction agreement was officially signed; On July 18, the Elite Entrepreneurship First Store - Zhengzhou Weijun Automobile Zhongmu Store grand opening.

This was a brand new beginning. From factory engineer to entrepreneurial boss, the role transition was full of challenges. But Liu Rongxue knew deeply: only by insisting on professionalism and deep cultivation of service can one establish a foothold in the fiercely competitive automobile market.

💪 Market Development: Winning with Innovation

Although Zhongmu is a county in Zhengzhou, its market potential is huge. Liu Rongxue did not adopt the traditional 4S store "wait for customers" model but innovatively proposed "Go Out, Sink Down" market strategy:

  • Township Penetration: Deeply conducting touring exhibitions in surrounding townships, allowing rural consumers to enjoy professional services
  • Precision Marketing: Conducting group purchase events for local enterprises and institutions, establishing government-enterprise cooperation relationships
  • Word-of-Mouth Spread: Winning customer trust through exceeding expectations service, customer referral rate far exceeding industry average
  • Digital First: Early layout of online marketing, reaching young customers through social media and short videos

🎓 People-Oriented: Team Growth

Liu Rongxue knows deeply that the core competitiveness of an enterprise lies in people. He established a "Technical Sales Talent" training system, requiring sales teams not only to sell cars but also to understand cars - knowing technical parameters, engineering principles, and maintenance knowledge.

The company adopts flat management, encouraging employees to propose innovative ideas and respond quickly to market changes. This open and inclusive corporate culture has attracted a group of like-minded young people to join, continuously strengthening team cohesion.

🏅 Continuous Excellence: Never Stop

From Elite Entrepreneurship First Store to owning three 4S stores and one comprehensive automobile mall, from single brand to three major brands authorized by Dongfeng Nissan, Venucia, and Zhengzhou Nissan, the development of Weijun/Weizhong Automobile is inseparable from Liu Rongxue's adherence to the philosophy of "Deep Local Cultivation, Professional Excellence, Customer First".

Even more commendable is that Liu Rongxue always maintains enthusiasm for learning and innovation. He continuously studies cutting-edge industry technologies, publishes multiple academic papers, and obtains multiple software copyrights and patents, demonstrating through practical actions what it means to be a "Technology-Driven Entrepreneur".

"Over ten years of entrepreneurship, I have always believed in one principle: as long as you persist in doing simple things repeatedly and do professional things to the extreme, small markets can also create great value. Grateful for Dongfeng Nissan's trust, grateful for the team's dedication, grateful for every customer's support. In the future, we will continue with craftsmanship spirit to provide customers with better products and services." —— Liu Rongxue
Liu Rongxue on Elite Entrepreneurship Competition Stage

Exciting moments on the Elite Entrepreneurship Competition stage

Innovation Technology

Technology Empowerment, Leading Industry Transformation

01

Standardized Process Management

Established a full-process standardized operation system covering "Brand & Store Promotion - Standard Reception - After-sales Service Assurance", defining 128 service standard nodes.

  • Quantifiable and replicable full process
  • Included in Dongfeng Nissan's national training case for 600+ dealers
  • Customer satisfaction 4.8/5.0, top 5% nationwide
02

Digital Management System

Self-developed 6 software copyrights, integrating sales data, customer behavior, inventory management, employee performance and other multi-dimensional data.

  • Comprehensive data management platform
  • Customer Management System for Auto Dealers V1.0
  • Employee Information Management System V1.0
  • VR Vehicle Display System for Auto Sales V1.0
  • Employee Training System for Auto Sales V1.0
  • Inventory turnover reduced from 45 to 28 days
03

VR Virtual Showroom

Innovative "VR Virtual Showroom + Live Streaming + Social Media Matrix" digital marketing model.

  • 360-degree immersive vehicle experience
  • Monthly visits: 8,000+ times
  • Online test drive conversion: 35% (94% increase)
  • Short video platform followers: 120,000+
04

AI Unmanned Live Streaming

24/7 automated AI unmanned live streaming system for efficient lead generation.

  • Only 20 minutes/day manual intervention
  • Multiple accounts ranked top 10 nationally for Dongfeng Nissan and Zhengzhou Nissan brands
  • Rankings: #4, #7, #8, #10
  • RPA automated customer interaction
05

Scenario-based Marketing

Differentiated scenario-based experiential marketing based on regional market characteristics.

  • Parent-child self-driving tour activities
  • Enterprise group purchase events
  • Rural market roadshows
  • Customer conversion rate 42% (68% above regular)
06

Full Lifecycle Management

Full lifecycle management system from potential customer identification to second purchase guidance.

  • Big data analysis of customer purchase preferences
  • Precise push of personalized service information
  • Repeat purchase rate 27% (industry avg: 12%)
  • Churn rate 7% (industry avg: 18%)

Development Timeline

Eleven Years of Progress, Achieving Brilliance

2012

Dream Takeoff

Liu Rongxue participated in Dongfeng Nissan National Elite Entrepreneurship Competition, after 3 months and 13 episodes of fierce competition, became the ultimate champion, winning 5 million RMB entrepreneurship investment.

2013

Set Sail

  • April 1: Signed store construction agreement
  • May: Zhengzhou Weijun Automobile Sales and Service Co., Ltd. established
  • July 18: Elite Entrepreneurship First Store officially opened
  • Opening month received 39 orders
  • December: Monthly sales reached 105 units
2014

First Victory

  • 10 months cumulative pickup 736 units, delivery 618 units
  • Cumulative profit reached 1.5 million RMB
  • Team expanded to 40 people
  • Established flat management system
2017

Leap Development

Invested over 10 million RMB to build a 5,000 square meter modern business premises, achieving the company's first leap development, significantly expanding business scale.

2018

Honors and Recognition

  • Won "Dongfeng Venucia Outstanding Contribution Award"
  • Won "Car Market Star Regional Outstanding Automobile Dealer"
  • Began layout of digital marketing
2021

Strategic Upgrade

January 1, Zhengzhou Weizhong Automobile Sales Co., Ltd. established, becoming the new operating entity, company entering new development stage.

2023

Mall Opening · New Glory

  • April 27: Zhongmu Dongfeng Automobile Mall Grand Opening!
  • Dongfeng Motor Group industrial cooperation project officially landed in Zhongmu
  • Leaders from Zhongmu County Government, Dongfeng Motor Group, and Zhengzhou Nissan brand attended the site
  • Mall total investment 2.08 million RMB, creating Dongfeng Group's first comprehensive automobile mall in Zhongmu
  • Comprehensively integrating Dongfeng Nissan, Venucia, Zhengzhou Nissan and other brand resources
  • Total sales exceeded 10,000 vehicles of various brands
  • Revenue reached 70+ million RMB
  • Liu Rongxue won "2023 Automotive Industry Leader"
  • AI unmanned live streaming technology fully applied, daily customer acquisition 100+ on Douyin platform
2024

New Brilliance

  • Revenue exceeded 90 million RMB
  • Annual growth rate: 28.6%
  • Digital transformation achieved significant results
  • Customer satisfaction ranked top 5% nationwide

Contact Us

Dedicated to Serving You

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Company Address

No. 34 Jianshe South Road, Zhongmu County, Zhengzhou

Dongfeng Automobile Mall (Zhongmu Store)

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Contact Phone

0371-61877666

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Email

contact@wj-nissan.com

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Business Hours

Monday to Sunday 8:30-18:00